#46 ppc.zone August 2025: Matt Shenton “Using Natural Language Processing to Uncover Performance Opportunities and Insights”

Matt Shenton is a Paid Search expert and Biddable Director at Croud, where he leads high-performing teams and delivers data-driven digital strategies for top brands. With over a decade in performance marketing, Matt is known for combining technical depth with practical, results-focused insight. He’s the host of The Paid Search NYC Podcast and organizes regular Paid Search events in New York City, bringing the PPC community together to share ideas, trends, and strategies.   You can find him on LinkedIn: https://www.linkedin.com/in/matt-shenton-10990429   For more from the August 2025 event, visit https://ppc.zone/events/ppc-zone-august-2025    Grab your very own Unofficial Google Ads Merch at https://jyll.ca/merch - all proceeds support keeping PPC Zone free and accessible to all!   Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.   ppc.zone is elevating new perspectives and insights in the PPC industry