46. Preparation is overrated in negotiations | Mark Mirra episode artwork

EPISODE · Feb 14, 2026 · 50 MIN

46. Preparation is overrated in negotiations | Mark Mirra

from Gentle Power · host Gerta and Alex at YourNegotiations.com

This week on Gentle Power, we sat down with Mark Mirra, CEO and co-founder of Aligned Negotiation, for a deep (and very practical) conversation on how to make negotiation feel less like “combat” and more like a normal life skill you can build over time. We covered:Why Mark thinks negotiation should be treated like a lifestyle activity, not a scary, high-stakes “event”Why internal negotiations (inside your company) often feel harder than external onesThe 4 negotiation types Mark teaches, and what each one demands from youThe 4 phases of a negotiation, and how your mindset should shift across each phaseWhat to do when a negotiation starts going off the railsAnd learn more about Mark ⁠on LinkedIn⁠ and his website here: ⁠https://www.alignednegotiation.com/⁠ For more:Book free consultation call with Alex: CalendlyGet our free negotiation worksheet: YourNegotiations.comRead our weekly newsletter: NewsletterInstagram: @yournegotiationsLinkedIn: Gerta | Alex

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46. Preparation is overrated in negotiations | Mark Mirra

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