#46 Pure Gold Series: Keep Going! Reflection on Coca-Cola's Discontinuation of Honest Tea with Seth Goldman

Today is Part 5 our podcast series with Seth Goldman, Startup CPG's Entrepreneur-in-Residence, who has been joining us once a month to talk hot topics in CPG. At the time of recording, Coca-Cola had just announced their decision to discontinue Honest Tea, so we pivoted this episode to cover Seth's thoughts on the news. As the co-founder of Honest Tea and author of Mission in a Bottle, Seth shares his reaction, stories that he's been thinking of, and what's on his mind during a time like this. Seth is now the Co-Founder and CEO of Eat the Change, Co-Founder of PLNT Burger, and Chair of the Board for Beyond Meat, so he also shares about his continued commitment to his current work and the entrepreneurs' imperative to keep going.Episode Links:Announcement by Coca-ColaSeth's LinkedIn Post in reaction to the announcement Sourcing videos mentioned by SethRETHINK WHAT YOU DRINK videoEat the Change’s websiteSeth’s book - Mission in a BottleHow I Built This episode with Seth about Honest TeaSeth’s TEDx talk: How Entrepreneurs Can Change SocietyShow Links:Join the Startup CPG Slack community (7K+ members and growing!)Follow @startupcpgVisit host Jessi's Linkedin or websiteQuestions or comments about the episode? Email Jessi at [email protected]