46: Ron Shah calls play-by-play to better connections [podcast]

Shortly after starting at Hodges-Mace, one of the salespeople told Ron Shah that he's "not the typical CFO" simply because he brought his personality to work with him. In the same way that he does in the office, Ron brings his personality to being the play-by-play announcer at his son's high school football games. So much so, by his third game, people were noticing how much fun he was having in the booth. In this episode, we talk about how Ron's sharing stories about his play-by-play calls or other stories about his family, it humanizes him in such a way that makes him approachable. This allows everyone around him to feel comfortable and develop trust, which is the first key to engagement. By getting others to talk about their passions, it creates an energy in the office that's infectious. Ron encourages everyone to "rip the band-aid off" and just share a little bit with a client or coworker — you'll be amazed at the interest level and how others will gravitate toward you. Ron Shah joined Hodges-Mace in October 2011 as the Chief Financial & Operations Officer. He holds a Bachelor of Science degree in Finance from Babson College and a Master of Business Administration degree from the University of Virginia.