46. Stay Creative: How to Keep Your Ideas Fresh and Practical

“To be creative, ideas must be both novel and useful. That’s the definition that we use in creativity research,” says Justin Berg, an assistant professor of organizational behavior at Stanford Graduate School of Business. But, he warns: “Novel ideas are often not very useful and useful ideas are often not very novel.”In this episode of Think Fast, Talk Smart, Berg sits down with lecturer and podcast host Matt Abrahams to share lessons from his work on creativity, which has included conducting experiments with both movie directors and circus performers. “The takeaway is that we should never stop being a creator. As managers and executives climb up the organizational ladder, they may benefit from staying involved in the creative R&D side of things, rather than just spend time having ideas pitched to them.” Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> [email protected] Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.With Hiring Pro, you can hire with confidence, knowing you're getting the best talent for your needs. Get started by posting your job for free at linkedin.com/fastJoin our Think Fast Talk Smart Learning Community and become the communicator you want to be.