#46: Steffen Daleng Booktopia CMO - Building A $250 Million/Year E-Commerce Brand

On this weeks Episode of Startup Diaries, Kyle sits down with the Chief Marketing Officer of Booktopia and Marketing Executive of the Year, Steffen Daleng. Steffen Daleng is the marketing genius behind Booktopia, generating over $250 million a year in e-commerce sales. From multiple successful e-commerce startups, Steffen reveals how Booktopia sells a book every 3 seconds, how they compete with big international players such as Amazon, what makes an e-commerce brand actually successful and much more! 0:00 - Introduction 2:33 - Why Steffen Didn't Want To Be A Marketer 12:20 - Following Your Heart Over Your Mind 16:10 - Does Money Really Bring Happiness? 21:00 - From A Founder To An Employee 38:00 - E-Commerce Must's In 2022 50:30 - What Makes A Successful E-Commerce Business? 58:25 - Marketing Principles That Will Transform Your Business! 1:06:08 - One Piece Of Advice For Your Younger Self... 1:08:35 - One Piece Of Advice For New Founders... 1:12:15 - Most Important Trait That A Founder Must Have... IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast  SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW SABRI: INSTAGRAM | https://www.instagram.com/sabrisuby  FOLLOW STEFFEN: LINKEDIN | https://www.linkedin.com/in/steffendaleng Learn more about your ad choices. Visit megaphone.fm/adchoices