#46, The Female Founder, The Metaverse & The xydrobe w/ Nell Lloyd-Malcolm

Nell Lloyd-Malcolm is smart, bold, and hugely ambitious. xydrobe, the company she co-founded with Michael Pegrum and Isabella Gallucci, was created to be the world's first luxury reality shopping universe. Think of it as a virtual reality enabled The Lion, The Witch & The Wardrobe - where anything is possible. Where a VFX version of the iconic Harry Styles's patchwork cardigan from JW Anderson exists as an NFT. Where Givenchy’s TK-360 sneakers fly through walls, and gravity doesn’t exist. This is a luxury shopping environment, like you’ve never seen it before. It’s an extraordinary one person experience accessed through a physical pod called a ‘xydrobe’ (pronounced ‘zai-drobe’) where state of the art VR experience is coupled with scent, wind, surround-sound and more. Nell is extremely focused and thoughtful. We sat down to talk about building a business of this scale, the metaverse, the perils of being a female founder and much more. Register at www.xydrobe.com to be the first to book time within the xydrobe universe, and to receive news around all partnerships. We Discuss: 02:07 - What is xydrobe? 15:31 - Who are the competitors? 18:34 - JW Anderson and Givenchy collaborations 24:14 - The Metaverse 27:01 - Advice to luxury brands about VR 28:55 - Nell’s career background 32:02 - Pivoting from the filming industry 34:31 - Dealing with Failure 42:45 - Raising funds as a female founder 52:00 - What is leadership? 54:28 - The Impossible Question Nell Lloyd-Malcolm & xydrobe: LinkedIn: https://bit.ly/3kDJWXC IG: https://www.instagram.com/xydrobe/ Twitter: https://twitter.com/xydrobe YouTube: https://bit.ly/3WqrmzH Website: https://xydrobe.com/ Follow me: LinkedIn: https://www.linkedin.com/in/mariahvo/ Instagram:  https://www.instagram.com/mariahvo/ Twitter: https://twitter.com/mhvorostovsky HVO Search: https://www.hvosearch.com LEAVE A REVIEW: If you’re listening on Apple Podcasts make sure to Follow, Rate, and leave a REVIEW.