46: The System for Emo-Era Marketing: Bringing Your Whole Self to the Brand with Amanda Shuman

If your brand has ever felt like a bad haircut you can’t grow out fast enough, then this episode is for you. Today, I’m sitting down with Amanda Shuman, founder of Carrylove Designs, to talk about what it really means to build a brand that evolves with you. From emo-era MySpace profiles to motherhood, pivots, and public reinvention, we’re unpacking how your personality isn’t a distraction, but instead it’s your strategy. What I love most about this conversation is her honesty about what happens when your business no longer feels like you and how to rebuild without losing yourself in the process.In this Episode:Why losing pride in your brand is the first sign it’s time to pivotHow to balance authenticity with authority when pivoting in publicThe difference between branding with personality vs. branding for attentionThis episode is brought to you by The Entrepreneur's Death Folder:If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.Less spooky, more smart. Because peace of mind is the ultimate productivity tool.Find It Quickly:2:01 - The System Reboot6:01 - When Your Brand Feels Off7:20 - Pivoting in Public10:36 - Authenticity and Values13:26 - Personality Without Attention Chasing15:36 - Emo Era Branding Lessons19:40 - Motherhood and Identity Shifts23:11 - Staying Visible With Boundaries24:29 - Where to Find Amanda25:56 - System Shutdown Song AnthemsConnect with Carry:Website: carrylovedesigns.comInstagram: instagram.com/carrylovedesignsInstagram: instagram.com/theamandashumanClarity Audit: carrylovedesigns.myflodesk.com | Use code SYSTEMS for $100 OffConnect with Julie:Website: dallasgirlfriday.comInstagram: @thesystemforeverything