46: This Is Hurting Your Business

In this episode, Tim and Randy will offer some much-needed advice to gym owners who progressed either from personal trainers or managers at different gyms, to start their own gyms so they could have more control. One of the biggest mistakes these new gym owners make is to try and mimic what existing gyms are doing, which beats the purpose of starting a gym in the first place. Listen in as Tim and Randy share some actionable tips on how to be clear on your identity and effectively present it to the marketplace. Key Takeaways: Locking down your identity and being unique in the marketplace (03:30) An online gym model makes no sense at all (05:25) The content to client strategy (10:43) Creating content that provides value (15:33) What do you want your gym to be known for? (17:50) Additional Resources: www.pfmarketingsolutions.com/event Breakthrough Advertising By Eugene M. Shwartz www.profitgps.net -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going here -- If you don’t already have my book, get your copy FREE here. -- Connect with Tim: Schedule A Call Facebook Instagram LinkedIn Connect with Randy: Facebook Instagram -- Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!