46: Thomas Steenburgh (Vanderbilt) on Pursuing the Big Ideas

On this episode of Deans Counsel, moderators Ken Kring and Dave Ikenberry speak with Tom Steenburgh, Ralph Owen Dean and Professor of Marketing (since July 2023) at Vanderbilt University's Owen Graduate School of Management. He's an expert in business-to-business marketing and sales, and believes in the power of collaboration between academics and business leaders to explore novel research ideas and solve real-world problems.Prior to coming to Owen, Dean Steenburgh served as the Richard S. Reynolds Professor and Senior Associate Dean of the Full-Time Program at the Darden School of Business. Before joining Darden, he was on the faculty at the Harvard Business School where he developed electives and led executive education courses in business-to-business marketing and sales. Tom Steenburgh is a co-founder of the Thought Leadership on the Sales Profession conference, a unique event that brings together leading academics and senior business leaders to discuss cutting-edge ideas and practices in sales.Tom bring his deep experience in business-to-business marketing and strategizing to our conversation, where the focus is on such topics as:•choosing a strategic direction and mobilizing that strategy•why Owen is expanding its reach by opening a campus in West Palm Beach, FL•finding ways to cultivate the great ideas often hidden in the "trenches"•leading faculty and staff through strategic visioningLearn more about Thomas SteenburghComments/criticism/suggestions/feedback? We'd love to hear it. Drop us a note at [email protected] for listening.-Produced by Joel Davis at Analog Digital Arts--DEANS COUNSEL: A podcast for deans and academic leadership.James Ellis | Moderator | Dean of the Marshall School of Business at the University of Southern California (2007-2019)David Ikenberry | Moderator | Dean of the Leeds School of Business at the University of Colorado-Boulder (2011-2016)Ken Kring | Moderator | Co-Managing Director, Global Education Practice and Senior Client Partner at Korn FerryDeansCounsel.com