#46 Tractor Supply creates a winning online experience

Tractor Supply Company (which does not sell tractors), celebrates its 80th anniversary this year, and SVP and CIO Rob Mills says that 70 percent of its customers today shop on a mobile device for gardening equipment, supplies for animals, hardware and apparel. In this episode, Mills discusses how the company extends the product expertise it’s known for to the digital world, creating an award-winning online customer experience.

Episode metadata supplied by the publisher feed · Published Feb 19, 2018

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#46 Tractor Supply creates a winning online experience

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