46: Valuing Action Over Outcome with Erin Mays

You always hear the phrase, "trust your gut" but have you ever heard from someone who lives it out choice by choice? It's hard to trust anything with so many people breathing down your neck and telling you it isn't a good decision. You forget what your gut said in the first place. Well, today's guest is here to tell you how she trusts her gut in every decision she makes. Erin Mays doesn't wait around; she goes where her gut leads. Erin Mays is co-founder of Ebco and is a design strategist and researcher with deep expertise in innovation and product design.  Erin has worked with top clients such as SC Johnson, Ziploc, P&G, Glaxo Smith Kline, and Samsung, among many others. She specializes in leading comprehensive research programs using an array of methodologies including in-depth interviews, ethnographies, collaborative work sessions, and usability testing. You can read the full show notes at www.motivationalmillennial.com