#46 Was ist Dein persönliches "be.yond"? Peter Martin, CEO von Martin et Karczinski, im Gespräch

from Be Proud - people.culture.brand · host Marco Schmid

Wir sprechen mit Peter über seine be.yond-Methode und darüber, wie Unternehmen ihren eigenen Kern finden und daraus eine klare, starke Marke entwickeln. Es geht um die Frage, warum es entscheidend ist zu wissen, wofür man steht und welchen Unterschied das macht. Peter versteht sich heute mehr denn je als Gestalter von Marken. Er gibt Einblicke in seine Arbeit für Marken wie Lufthansa oder Occhio und erklärt, warum Marke gerade in der heutigen Zeit eine zentrale Rolle spielt.

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This episode was published on April 16, 2026.

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