46 - What's an Influencer, and How Can Your Jewelry Brand Approach Influencer Marketing? (Part 1 of 5)

In this podcast episode, we'll be defining the term "influencer", outlining different influencer types, explaining how to know when to work with influencers, sharing benefits of working with influencers, and describing approaches to influencer marketing. In fact, if you're interested in learning more about influencer marketing, you're in luck because throughout the month of September we'll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th. Check out the accompanying blog post here: https://joyjoya.com/2019/09/03/whats-an-influencer-and-how-can-your-jewelry-brand-approach-influencer-marketing-part-1-of-5/