#46 Why your marketing isn’t converting (and how to fix it) with Gee Ranasinha

Can marketing get any more complicated?! You’re out there, following all the advice, tweaking your messaging, trying every new platform and channel, yet somehow… nothing. Results fall flat. Clients don’t bite. Sound familiar?  In this episode, I’ve brought in Gee Ranasinha, CEO of KEXINO and marketing veteran, to reveal the hard truths behind why typical marketing advice doesn’t work for interior designers—and exactly how to change that.  If you’re ready to break through the noise, get noticed, and connect with clients who actually get you, this conversation is a must-listen. What you’ll learn in this episode: Why the traditional marketing advice might be sabotaging your efforts How to connect with your audience in ways that actually inspire action Practical tips for uncovering what your clients really want from you The biggest questions to ask when hiring a marketing expert to avoid common pitfalls How to create brand awareness and drive consistent leads over time Memorable quotes: "People are influenced by their emotions when they're making decisions—including buying decisions—positively or negatively." "A lot of people say, 'I know my customers, I know them better than they know themselves.' They're deluding themselves." "There isn't a single client on the planet who said, 'You know what, I want to spend money on an interior designer.' What they want is a space to be welcoming, to fill a particular function. That's what they're looking for." "The only way you can get true, honest, impartial, unbiased data in terms of the buying habits of your audience is to speak to them and ask questions to actually get to the nitty-gritty." "Do what you said you were going to do when you said you were going to do it. Just doing that puts you at the top 20th percentile of every single person in your industry because the bar is set so low." Key highlights: Find out the pitfalls of “tactic-first” marketing and why every strategy should start with a clear understanding of your audience. Learn how client emotions influence decisions, even in business transactions, and how to harness this in your marketing. Uncover the real reason why customers “ghost” after initial interest—and what it means for your messaging. Understand the difference between tactical and strategic marketing, and why skipping the strategy makes it easy to waste resources. Get tips on pinpointing your audience’s unique pain points by asking the right questions during client discovery. Discover how to create marketing that resonates with your audience’s everyday frustrations, not just their end goals. Gain insights into building client trust by showing up reliably in every interaction—no matter how small. Learn what Gee calls the “95/5 rule” and how focusing on the 95% not ready to buy can set you up as their go-to when they are. Connect with Gee LinkedIn Kexino marketing agency Connect with Masha Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers: FREE GUIDE: 7 strategies to attract affluent clients Weekly marketing tips Masha’s Instagram Masha’s Website Book a call with Masha