#46 Wk32 - Intro to Avid

This is the first week of a new module where we learn how to use Avid Xpress Pro, in preparation for editing the footage we shoot a few weeks ago. Avid doesn't have the mind share among would be filmmakers as Final Cut Pro does, so I spend a little time talking about it's place in the filmmaking world.It is the premier NLE and there's always talk about how it measures up against FCP, so I've included 1, 2, 3 different articles comparing the two. A very significant difference is that the companies that produce these programs have very different missions. Apple is all about bringing the professional media experience to the consumer, Avid is focused on the production needs of professional media makers thru it's own post production systems and the many companies it has acquired, like M-box, Digidesign and Softimage.I've got some details about a project I'm involved in along with Laura, who I've worked with in the past on the genetic fingerprint documentary. We're going to shoot audience reaction to the play, The 39 Steps, that will be running at the Huntington Theater during September and October. It's a lot of work in a short time, so it should make for some interesting experiences.