#460: 2025 State of Customer Loyalty Report (Part 1) | Leaders in Customer Loyalty: The CEO's Desk

Send us Fan MailHow Customer Loyalty Is Shifting in 2025 | CEO’s Desk with Mark JohnsonIn this episode of The CEO’s Desk, Loyalty360 CEO Mark Johnson unpacks key insights from the 2025 State of Customer Loyalty Report, including year-over-year trends, strategic shifts, and executive sentiment around loyalty programs.Why did the number of brands planning loyalty program overhauls drop from 79% in 2024 to 64% in 2025?What’s driving a 10-point increase in executive support for loyalty?What does “operationalizing loyalty” really mean—and how are brands doing it?We explore the realignment of priorities among leading brands, including:The decline in reward innovation and the rise of personalizationGrowing executive buy-in and enterprise-wide support for customer loyalty programsChallenges with brand partnerships, gamification, and integrating new technologiesThe shift away from broad acquisition tactics toward deepening value for existing membersWhether you’re a loyalty marketer, brand strategist, or CX leader, this conversation offers tactical insights and strategic context to help you optimize loyalty performance in a changing landscape.📝 Don’t miss next week’s episode, where we dive into team structures, loyalty KPIs, and how high-performing brands are measuring success.👉 Subscribe to stay updated on loyalty trends and best practices🔗 Learn more at Loyalty360.org#CustomerLoyalty #LoyaltyPrograms #LoyaltyMarketing #CXStrategy #Loyalty360 #CustomerEngagement #Personalization #Gamification #BrandPartnerships #CEOInsights