EPISODE · Mar 20, 2020 · 6 MIN
#460 Contagious Content
from More than a Few Words · host Roundpeg
Contagious content is something that SOME people will find so interesting they will be unable to resist the urge to share it. Andrea Breanna, the founder of Rebel Mouse explains we share things because we want to show off what we know, connect with others or because something is so striking it hits our ITMO (inability to move on). Creating contagious content boils down to emotions: Love, hate, belief and disbelief. Great content will tap in to one or more of these emotions. And often it will be love for some part of your audience and hate for another. That's ok. It means you have tapped into an emotion and avoided the dead zone in the middle. For more on this topic check out the blog post on Rebel Mouse
What this episode covers
Contagious content is something that SOME people will find so interesting they will be unable to resist the urge to share it. Andrea Breanna, the founder of Rebel Mouse explains we share things because we want to show off what we know, connect with others or because something is so striking it hits our ITMO (inability to move on). Creating contagious content boils down to emotions: Love, hate, belief and disbelief. Great content will tap in to one or more of these emotions. And often it will be love for some part of your audience and hate for another. That's ok. It means you have tapped into an emotion and avoided the dead zone in the middle. For more on this topic check out the blog post on Rebel Mouse
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#460 Contagious Content
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