460: Power Talk Friday: Fred Berns: How to Strengthen and Re-Kindle Client Relationships

Welcome to Power Talk Friday! Fred Berns is back on the show with us, and if you're a regular listener, you will know that he's one of our most repeated guests. Fred is a really powerful copywriter and he is also one of the co-authors of LuAnn's most recent book, A Well-Designed Business, The Power Talk Friday Experts. The topic for today's episode is Get Ready To Go Steady, so today, Fred will be explaining how to turn single sales into long-term sales. He really has a passion for helping designers to avoid leaving money on the table, so listen in, to find out what he has to share! Fred Berns is a coach and a copywriter, and he brings more than twenty-five years of experience to the table, helping designers from Dallas to Dubai create their online profiles, their websites, and social media copy for their blogs, their marketing forms, and whatever else they may require. Fred offers a wide selection of coaching services, ranging from his High-Performance Coaching Program to his Bio-Briefing, and his Website Onceover. Tune in now, to find out more! Show Highlights: Fred talks about his passion for helping designers to avoid leaving money on the table. It costs five times more to attract a new customer than it does to retain an existing one. It's your fault if your client does not know all that you can do. It's so much nicer to work with people you've worked with before. Learning to develop partnerships with your clients. Fred shares a great marketing strategy. Expanding your marketing network. Sending out a "Guess what" email to your clients. Planting the seeds of long-term relationships with your clients. Dealing with conflict in the best possible way. It's not about the quantity of your client relationships. It's about the quality of your relationships. Fred's Bio: Fred Berns is the only interior design industry business coach and speaker who creates personal bios and other promotional materials for design professionals worldwide. Fred has more than 25 years experience training design professionals from Dallas to Dubai and creating their online profiles, website, and social media copy, blogs, and marketing forms. In addition, he offers a wide range of business coaching services, ranging from his High-Performance Coaching Program to his Bio Briefing and Website Onceover. As one of the biggest names in the business of interior design, he speaks at design conferences and other events throughout the U.S. and around the world. He also develops sales and marketing programs for international franchise organizations and companies within the interior design industry, and trains manufacturers, retailers, and others on how to increase sales to design professionals. Fred focuses on his keynote speeches and seminars on how designers, kitchen and bath specialists, window fashion experts and other professionals can dramatically increase sales, and market themselves more effectively. He has appeared at the International Window Coverings Expo; Neocon events; the High Point Market; Surfaces; design symposiums; home and design expos; furniture, gift and accessory shows; and national conferences of such groups as ASID, NKBA, IDS, and IFDA. Fred’s blog is read by design professionals the world over, and he regularly writes guest blog posts and articles for online and print media.  He also is a frequent guest on design industry podcasts. His Interior Design Business Library includes a vast collection of books, audio and video programs and other business-building resources that he has developed for the design industry. His learning tools cover topics ranging from setting and getting higher fees and overcoming price objections to branding and million-dollar marketing on a shoestring budget. Fred’s clients today benefit from the communication and copywriting skills that he acquired during his highly-successful earlier career as a broadcast and print journalist. In that career, he founded one of Washington, D.C.’s largest and longest-established independent news bureaus. Links: Fred's Website: Interior Design Business If you'd like help with your personal promotion profile, go to Bio Briefing A Well-Designed Business®️: The Power Talk Friday Experts Sales for Creatives Article Trade Program: Well Designed Article Previous episodes mentioned in the show: Fred's Previous Episodes on A Well-Designed Business ®: #22, #48, #96, #174, #226, #289, #337, #393 Lee Cockerell #222