460: This Side Hustler Created a Curated Beauty Supply Store and Community In Ann Arbor

This week I’m excited to chat with someone I go way back with, Sheena McCullers. Sheena is the founder of Della’s Beauty Supply. Della’s was launched to bring a much-needed sense of belonging for BIPOC beauty lovers in Ann Arbor, MI. After moving from Brooklyn, Sheena saw a need for a place for people who look like her and took a chance on opening a storefront. In this episode she shares:How intentionally creating a community through word of mouth was the foundation to building her customer baseThe startup costs and how she’s been able to be profitable in the first yearThe importance of working a full-time job where she was supported enough to be transparent about needing space to focus on expanding Della’s Highlights Include: 00:00 Intro08:16 Exploring different side hustles14:16 Navigating a new city18:43 Filling the need for a beauty supply23:18 Startup planning and costs27:55 Creating a community 30:01 Curating events and collaborations35:02 Running a storefront as a side hustle41:20 Expanding and creating a cultural hub46:43 Setting the tone for the future of the store56:19 Tips for entrepreneursCheck out episode 460 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks Mentioned: Auntie Della’s Website: https://auntiedellas.com/Auntie Della’s Instagram: https://www.instagram.com/auntiedellas/ Auntie Della’s TikTok: https://www.tiktok.com/@auntiedellas Virtual Assistant: https://theindemandva.com/ Listen on:Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8daf52a57e054042 YouTube: https://www.youtube.com/sidehustleproClick here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAffiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more when you use my links. Hosted on Acast. See acast.com/privacy for more information.