460. Why Creatives Fail at Ads with Ashley Brock

Ashley Brock has managed over $200 million in ad spend and scaled her advertising agency from $250K to $6 million in just two years. In this episode, she shares why Google Ads should be your starting point (not Meta), reveals her "search and social" retargeting strategy, and explains how balancing humility with credibility transformed her business. Key Takeaways Start with Google Ads instead of Meta—people searching have higher intent to buy than social media scrollers Use the "search and social" strategy: capture high-intent leads on Google, then retarget them with video content on Meta Balance humility with credibility by sharing your wins upfront—people need to know why they should listen to you Get specific with your messaging and "stack the pain" to make prospects feel like you're speaking directly to them About Ashley Brock Ashley Brock is the Founder & CEO of the Paid Ads Academy and the go-to expert for paid ads coaching. With over a decade of experience and more than $200 million in ad spend managed, she has worked with Fortune 500 brands, partnered with Google, Meta, and TikTok, and helped thousands of entrepreneurs grow their businesses using her proven ad strategies that convert. Her methods have supported clients spending anywhere from $10/day to $100,000+ per day, and she has personally scaled her own business to 7 figures (soon to be 8). Ashley is the #1 Amazon bestselling author of How to Win with Paid Ads™, host of the Win with Paid Ads Podcast, and has been featured on ABC News. When she's not teaching business owners how to become findable™ online, Ashley is a wife, a mom of two young boys, and an entrepreneur passionate about helping others master a skill that can transform their business for years to come. In This Episode [00:00] Welcome to the show! [04:30] Meet Ashley Brock [05:46] Paid Advertising [13:54] The Power of Google Ads [20:04] Setting Up Ads Properly [21:36] Having a Re-Targeting Structure [26:46] Establish Your Credibility [31:31] Being In a Mastermind Group [37:00] Connect with Ashley [39:03] Outro Quotes "The performance of your ads will fall to the level of the skill of the person managing them." - Ashley Brock "Specificity creates the necessity." - Ashley Brock "You were so humble that you were actually not able to help them because they weren't listening, because they didn't care and they didn't believe you." - Ashley Brock "You are doing a disservice by not saying, here's why I can help you. Too many people are burying the lead." - Ashley Brock "What got you here won't get you there." - Ryan Koral Guest Links  Find Ashley Brock online Follow Ashley Brock on Instagram | YouTube Listen to the Win With Paid Ads podcast Ashley Brock's book: "How To Win With Paid Ads"  Join the "Win With Paid Ads Challenge" Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes