#461 Effective Messaging to Address COVID-19 Vaccine Hesitancy with Crystal Son

Creative messaging for local governments. Crystal Son, the Healthcare Analytics Director at Civis Analytics, joined the podcast to talk about COVID-19 vaccination messaging for those who are hesitant to receive the vaccination. She outlined the scientific approach to studying vaccine messaging as well as effective and ineffective vaccine messages. She also shared tips for employers on how they can provide the best messages to their employees. Host: Kirsten Wyatt