461. From Zero to Million Dollar Agency with Lauren Cobello

Lauren Cobello built a million-dollar PR agency in just 10 months as a single mom of four, working with celebrities like Kurt Angle and major influencers. She breaks down why personal branding isn't optional anymore, how to do a simple audit of your online presence, and why your story is the key to charging premium prices in a crowded market. Key Takeaways Your personal brand is simply what shows up when people Google you—make sure it's consistent across all platforms  Your story is your biggest differentiator and allows you to charge premium prices instead of competing on cost Identify what drains your energy versus what lights you up, then set goals to hire out the energy drains  You need to show up in AI search results now, not just traditional Google searches About Lauren Cobello Lauren Cobello is a Book Coach and Founder and CEO of Leverage with Media PR. As a renowned national TV personality, 4x author, and a prominent figure in the world of entrepreneurship and public relations. She has an impressive track record of success and a charismatic on-screen presence and has captivated audiences on national TV on shows like the TODAY show, GMA, Dr. Oz, Rachael Ray, and hundreds of others for over a decade. In This Episode [00:00] Welcome to the show![04:18] Meet Lauren Cobello|[06:02] Lauren's Story[20:26] Personal Branding[22:32] AI Search Results[24:52] Importance of Writing a Bio[35:00] Dig Into Your Story More[37:07] Your Zone of Genius[45:51] Connect With Lauren[50:04] Outro Quotes "Failure is my fuel and I'm one of the strongest, most resilient people that I know." - Lauren Cobello "I've got one life to live, and I'm going to be damned if it's a miserable one." - Lauren Cobello "What is the brand? What comes up when people Google you? Plain and simple." - Lauren Cobello "Your story matters. If I didn't have my personal brand set up so well on the back end, I would have just blended in with the rest of the agencies." - Lauren Cobello "You are sitting on gold. Your story is different from everybody else's story." - Lauren Cobello Guest Links Find Lauren Cobello online at Leverage With Media  Follow Lauren Cobello on Instagram | Facebook | Twitter | YouTube Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes