461. Turning an Industry’s Business Model Upside Down with Andy Beckstoffer

In this episode of THE MENTORS RADIO, Host Dan Hesse talks withAndy Beckstoffer, named "the most powerful grapegrower by Wall Street Journal and the Wine Spectator. Few people have played a more pivotal, pioneering role in Napa Valley’s evolution into a world class wine region than Andy Beckstoffer, who owns Beckstoffer Vineyards. Beckstoffer Vineyards includes six Napa “Heritage sites” which consistently produce some of the best wines in the world, being awarded 100 point scores year after year. Perhaps most notably, Andy introduced an innovative and radical new grape pricing structure in 1976, which created a major and lasting shift in how the California wine industry views the importance of wine growers and grape quality. The Wall Street Journal and the Wine Spectator have both named Andy Beckstoffer the “Most Powerful Grapegrower.”  In 1975, at age 35, Andy was a founding Director and the second President of the Napa Valley Grapegrowers Association. He and his wife of 60 years, Betty Beckstoffer, were honored as St. Helena’s “Citizens of the Year” and Andy has been named Grower of the Year three times, by three different organizations. He was also named Agriculturalist of the Year twice. In 2007, Andy received the Wine Industry Leadership Award, the first ever United States Congressional Wine Caucus Commendation, and in 2010, he was inducted into the Vintners Hall of Fame.   LISTEN TO the radio broadcast live on iHeart Radio, or to “THE MENTORS RADIO” podcast any time, anywhere, on any podcast platform – subscribe here and don’t miss an episode! SHOW NOTES: ANDY BECKSTOFFER: BIO: BIO: Andy Beckstoffer WEBSITE: https://beckstoffervineyards.com/ OTHER: Historical Timeline of Beckstoffer Vineyards Guts, Luck and Vision: An Interview with Andy Beckstoffer (by Silverado Farming, December 2022)