463. Stop Accepting Hamburgers: What PE-Backed PI Firms Already Know About TV and Brand That You Don't | Trudy Emlaw, George Sink

Buying more leads won't build a category-leading law firm. Building a brand will. Trudy Emlaw, Chief Marketing Officer at George Sink Injury Lawyers, brings a rare perspective to law firm marketing after beginning her career on the media buying side at Fox Cable and Comcast before leading marketing as a media buyer and, later, CMO at Mike Morse Law Firm. In this episode, she explains how negotiating better TV rates, building specialist marketing teams, using data with confidence, and investing in long-term brand strategy transform marketing from a reactive expense into a true growth engine. You'll learn: Why negotiating TV advertising rates creates value beyond the initial media buy. How specialist marketing teams outperform generalists as law firms grow. Why tracking seasonality leads to smarter law firm marketing budgets. How top-of-funnel brand strategy lowers long-term client acquisition costs. Rankings is bringing together the absolute best in the business to share exactly what is moving the needle in personal injury right now. Don't wait. Get your tickets today at pimcon.org. Like what you hear? Hit Subscribe! We do this every week.  For more resources on how to dominate your market, visit us at Rankings.io. Subscribe to our newsletter and get the freshest news every Monday: newsletter.rankings.io Get Social! Personal Injury Mastermind w/ Chris Dreyer powered by Rankings.io is on Instagram | YouTube | TikTok