#464 How to Use Storytelling as a Sales Tool (ft. Aaron Horner)

In this episode of the Contractor Growth Network podcast, Aaron Horner breaks down why most contractors get "About Us" pages and testimonials totally wrong. Aaron explains the difference between real storytelling and a random list of facts, how to make your client the hero of the narrative, and how strategic storytelling can attract high-end clients, justify premium pricing, and set you apart from every "average contractor" in your market.

Episode metadata supplied by the publisher feed · Published Jul 16, 2025

Embed this episode

Attribution link and audio player

NOW PLAYING

#464 How to Use Storytelling as a Sales Tool (ft. Aaron Horner)

0:00 40:55

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of Contractor Growth Network?

This episode is 40 minutes long.

When was this Contractor Growth Network episode published?

This episode was published on July 16, 2025.

Can I download this Contractor Growth Network episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!