#464 Look at Your Website

This is a marketing minute with Lorraine Ball. When was the last time you updated your website? If the answer is more than two years ago, you're doing a disservice to yourself and your customers. You are not providing up to date information to your clients, and you're missing out on a chance to improve your search engine ranking with frequent relevant updates. You can freshen you content by adding new events, business tips and updated employee biographies.  A regular schedule for blog posts and articles also gives customers and prospects a reason to come back. But what about your design?  Is it keeping up? Take a look at the websites of your closest competitors and be brutally honest. How does your site compare? Does it look a little worn around the edges and out of date compared to their shiny new sites? If it doesn't stack up well, it is time for a face lift. KEY TAKEAWAY: Download our web audit kit to evaluate your website today.