465: Eleanor Shell – Resilient Magnolia

There are two kinds of resilience stories. One is the kind where someone overcomes something hard and comes out the other side stronger, more polished. Like in the movies. The other kind is messier. It’s told from inside; or what our next guest calls “the long middle.” It’s nowhere close to a straight line, and it’s a whole lot more complicated. Like real life. On June 12, 2024, Eleanor Shell was pushing her infant daughter’s stroller out of the path of an oncoming SUV in a SouthPark parking lot. The car hit Eleanor instead. The traumatic brain injury that followed changed her life, her purpose, her family’s finances, and her identity. And she is still in recovery. Out of that experience, she is building a community and a body of work for anyone who has had a day that divided their life into “before and after.” Eleanor, welcome to The BrandBuilders Podcast.