466: Building an ABM Playbook
from GTM Made Simple Hosted by Sangram Vajre
We're replaying the top Monday episodes of all time! Coming in at #2 with 1,076 downloads is a throwback to episode 166, where we discuss building an account-based marketing playbook. Julia Stead, head of marketing at Invoca, Bassem Hamdy, CEO of Brickschain, and Avi Bhatnagar, senior director at OPSWAT, joined us at the Revenue Summit in 2017 to share their knowledge on the topic of ABM.
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How long is this episode of GTM Made Simple?
This episode is 25 minutes long.
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This episode was published on November 4, 2019.
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