466: How to Make Sure You Grow in 2021 (Part 4)

In this episode, you will learn: • Why I feel we are in the age of upsells, order bumps and ancillary add-ons {and what this means for studio owners} • What an order bump is, and how to offer it the right way • How an upsell differs from an order bump, plus the 4 options you have for where to put one • Where the ancillary offer fits into the sales process • Why it's so important to understand your client's journey when setting up your offer and sales process • The reasons why the average square footage of studios is going to drop moving forward • What you need to be focusing on when you downsize your studio space • Shifts to your pricing structure that I predict will need to be made • Why what I'm suggesting is a more profitable, sustainable, and powerful business model LINKS: How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer Focused Change by Jim Tincher and Nicole Newton https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/