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#467:Virgin Active launches Virgin Active Rewards in its move to a Social Wellness Brand

EPISODE · Dec 5, 2023 · 45 MIN

#467:Virgin Active launches Virgin Active Rewards in its move to a Social Wellness Brand

from Let's Talk Loyalty

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.---------------Dean Kowarski, Global CEO of Virgin Active, shares incredible insights in today’s Let’s Talk Loyalty show.This podcast is a real masterclass in loyalty. Dean talks about single view of customer/member, retention, customer lifetime value, emotional loyalty, real-time view of member data and personalisation.Dean’s leadership is driving a quest to ‘improve people’s lives through wellness’; wellness created from the merger of a fitness brand (Virgin Active) and a nutrition brand (Kauai).Virgin Active has launched its Rewards programme, firstly in South Africa in 2023; its roll out plans are UK and Italy in 2024 and APAC for 2025.Hosted by Amanda CromhoutShow Notes :- 1) ⁠Dean Kowarski2) ⁠Virgin Active3) ⁠ Virgin Active Rewards

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#467:Virgin Active launches Virgin Active Rewards in its move to a Social Wellness Brand

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