468: Aliyah Funschelle on Building her Brand and the Creator Economy in Women’s Sports

Joe Favorito welcomes Columbia Sports Management Program alumna, and content creator, Aliyah Funschelle for an in-depth conversation on the intersection of women’s sports, digital storytelling, and the growing creator economy on social media. As a sports reporter, and the founder of Sports With Aliyah, she discusses her journey from Wichita State to Columbia, and how she turned her passion for women’s sports into a thriving multimedia business. Funschelle shares how authenticity, community building, and showing up both online and in person have helped her collaborate with major brands like DoorDash, Dove, and Sephora, while growing an engaged fan base across the WNBA, NWSL, and others. She emphasizes the importance of posting content that you wouldn’t be able to see on a traditional broadcast, but rather the uncut and uncensored moments that fans truly enjoy.Follow: https://www.instagram.com/aliyahfunschelle/?hl=enConnect: https://www.linkedin.com/in/aliyahfunschelle/The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Sam Henry, LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Sydney Cristall, Emily Kim, and Lissa Ruiz. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com