469: Building a Podcast Brand

I decided to test out a new app called Stereo with a friend. While it didn't go totally as planned, Aja and I had a great conversation about developing a new media brand. What does it take to step a foot on the ledge and jump in a creative field? What goes into making a podcast or creative work successful? It was a great look at the psychology needed to launch something new. Follow Aja at @fullmetalratchet on Instagram and Tik Tok, or on Facebook here and here. She does wholesome, fun content that is desperately needed in the world at this moment.  I'll be doing more conversations like this on the Stereo app in the future, so follow me there @chrisspangle. Next time, the comments will work and the audio will be better so it will be a little more interactive.  Learn more about your ad choices. Visit megaphone.fm/adchoices