469: Frictionless vs. Memorable CX
from Crack the Customer Code Hosted by Adam and Jeannie
Frictionless vs. memorable. Do you have to choose either, or can your business manage both? It's a tricky question to answer, especially since so few brands are successful at being both memorable and frictionless at the same time. The research shows that at a certain point, you'll have to choose whether to be increasingly frictionless or increasingly memorable. You need to understand when these two go together and when they have to split.
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This episode was published on October 5, 2021.
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