469: Why Roofers Stay Busy but Still Go Broke: Markup & Profit with Michael Stone

EPISODE SUMMARYIn this episode, I’m joined by Michael Stone, author of Markup & Profit, to talk about the real reason so many roofing contractors go broke: they don’t charge enough and they don’t know their numbers. We break down markup vs. profit, why job costing is mandatory, how to set pricing to cover overhead + owner pay + net profit, and how to market to the right customer so you can charge what you’re worth.EPISODE DESCRIPTIONMost roofing contractors don’t go out of business because they can’t sell.They go out of business because they don’t charge enough, don’t job cost, and don’t know their real numbers.In this episode, I’m joined by Michael Stone, author of the classic book Markup & Profit, to talk about the fundamentals that never change — and why “the market price” mentality keeps contractors broke.We cover:Why 9 out of 10 contractors go broke (and what the profitable ones do differently)The difference between markup and gross profit (and why it matters)Why job costing is non-negotiable if you want consistent profitHow to set pricing to cover overhead, owner pay, and net profitWhy “being competitive” is optional — but being profitable isn’tHow to market to the right customer so you can charge what you’re worthCash flow and payment schedules: why contractors run out of cash even when they’re busyBuilding a business that’s actually sellable (systems + financials + profit)Connect with Michael Stone:Website: markupandprofit.comConnect with Dave / The Roofer Coach:Free Strategy Call: Schedule NowFree Resource (1-Page Business Plan): theroofercoach.com/planText Dave: (510) 612-1450SPONSORS:✅ ProLine — Automate follow-up and close more jobs with text + email. Try it FREE and save 50% off your first month with code DAVE50 → useproline.com✅ SMA Support — Virtual assistants for roofing companies (calls, admin, lead follow-up) → smasupport.us