46A: SEMA Interview with REDARC Electronics episode artwork

EPISODE · Nov 10, 2019 · 9 MIN

46A: SEMA Interview with REDARC Electronics

from All Torque Car Podcast · host All Torque Podcast Pty Ltd

The first part of our SEMA special interviews, Peter meets Craig Herriot, Export Manager of REDARC Electronics, a 40 year old family business based in South Australia specilaising in the Recreational Vehicle market and Trailering with advanced products for towing, brake controllers and auxiliary battery power.

The first part of our SEMA special interviews, Peter meets Craig Herriot, Export Manager of REDARC Electronics, a 40 year old family business based in South Australia specilaising in the Recreational Vehicle market and Trailering with advanced products for towing, brake controllers and auxiliary battery power.

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46A: SEMA Interview with REDARC Electronics

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Morning good afternoon. Good evening. We're on the all talk podcast seamless visuals where he lied at same I was probably going to be back around noise, but what can you do? I'm at the red arc stand at the moment That's an early base company.

I'm a hit with Craig from red arc. Good mate. Good. So nice stand.

Yeah, thank you Lot of flashy products. It is. Yeah, you're not here again We're here to work today for sure, but that is our fourth year at the same time We launched our products in just over three years ago And what exactly are you selling to Americans? Yeah, look, I'm here's a late range of products every sale on this right So those people that are for the year with the major products that's head the Australia New Zealand market We've selected a number of products from that portfolio that suits the target I'm interested with Not good in the US scene predominantly the recreational vehicle market which is always your item in the market So which is the Australia's and about the buy for the top market as well as the trailer and also general So anybody that you know the time is and great control over the God and auxiliary battery and I want to get on Create it and have a specific vision in the batteries.

That's what we're going to do. So does that very power run off the engine as well? Or is it like a pack up to the trial? Yeah, so we're gonna have a pretty nice Into the range but it was it's power to not three sources depending on products The predominantly what we're doing is DC to DC charging it so it was a powerful The vehicles hold an item yes that battery And it goes through our product and that will lose up the voltage and out the charging up with it's the zoop's and batteries That's revealed charged within all that products We also have a solar regulator so we have a top of the line PPT So we have a tracking solar regulator which expresses much power for the solar to charge the auxiliary batteries And we've got a top-end product as well Which includes all that feature content as well as I can also charge for the AC mates now Otherwise I want to switch all power here at the US and it's one thing called what we have that can strive to do What you got?

So do you have to adjust to power to plug for your operator and your equipment? Yeah, yeah, the budget you have on that last product I was talking about is a product which you call the manager food It's a battery management system. Yeah, it's six products of mine But it's six products at three households as being the DC DC charging Solar and the new AC mates you're about as we had to re-engineer that product Australian market to 240 gold to bring it to the US market to 20 gold of course make sure it's combined to all the U.L. regulations and science regulations that we're going to do to Search for you at 21 Is it more for here as well?

No, just my limit I don't know I've been here a few times here Hey, finally, I mean it's a massive show we've talked about it on the podcast the passes these horses just put on the We're in the top story of another whole below us. Yeah, and this is primarily like a full drive fish I've been in tight for the houses of tires and mains and gliders It's a big place. The Las Vegas convention center is one of the largest divisions in the world. Yeah, in some of my style You know, he's been in a quick minute to be sort of booth at the show because it's a big time.

It's all in our show So you see you've been just having to show it's something you've really And then the four years at that last meeting is it's basically the custom of people that come to the show are not the public It's other companies are looking to buy the product. So do you use American companies or wholesalers or businesses to go into or they're Like Is for trade or what they call dealable Father can serve years of a big win trade They're by our my simple typically still one of our resellers about parts Which is about distribution module we Also As a lots of keystone operations and also trains American water parts which in two steps just you minutes They supply the trade and names and all that seller product on we also Sell products to each rate like a lot of company and each other is the largest online research, I'm not trying to pass it for. And effectively, I mean, it's a good article for years. Is it expanding and growing in front of the whole?

Is it a thing? Look, it's going forward, it's going rapidly. You know, someone told me that it takes three to five years to get the US market. And a lot of it is building the brain and the product awareness.

And it brought us, you know, we're really well-recognised. The brain and people recognize us, we're in quality, you know, in addition to product success. Here in the US, it's a totally different app. So it takes that time to deal with that, but we understand that each other has provided products, because that product is at risk very unique.

It's another price that we call that on. So it takes time to deal with that awareness and information. And saying that you're Australian, it was out of here. It's really cool.

Have you found that? I think it's cool. You know, particularly in the eyeballing, in the back, it's a little bit more like an eyeball. I think it's a little bit more like an eyeball.

Because Australia is seeing the strengths as the equipment that we have for the model. The more people driving, the more people driving. And I believe inside, there's a lot of other Australian companies here that push their eyeball in the game. And they do too well.

I believe in the consumer because whatever it is, it's all the new treatments. You know, they're always looking at Australian products. They're saying they're saying they're saying they're saying they're like highly portfolio-y, and they're going to be in fact an average being built to be really tough and regular, and being able to last all of the environment solutions. And the Red Ark story?

The Red Ark story? It's not a gun company? No, it isn't, but it's a defensive company for an all-time company. It's a positive, but it really is.

You know, this is our DCU is our fully here, and we're doing this for them. So we're then around 6.9, next at 7.9. Again, we're at Australian-based company for the basic and lay, which is our guest office, designed by the In-N-A-Gill teacher. So why business?

In the business of our new home. In our business, back in 1997, and really from that point on, we had a pre-invested, a lot of back in the business, where you really invest in new things, a bit of new back into the research economy, and all this guy in the value-writing industry, bringing products to market, and then bringing them back into the business. And then, in the community, it's a great team. It's an innovation for bringing new products to market, and hitting the competition.

And the employees are basically that late? It's a great team for weeks. So you've got like manufacturers in Australia? Yeah, so we're joining our products platform, one or two, products like a Solar Mage, I'm going to fashion out the seats, but I'd say 95% of the products are designed in an in-attaction, you know, in office in Adelaide, Australia.

We also, by this aspect, in 2015, we're going to be with the clinics, and in the base of New South Wales, and just in the city. And they specialize in GQS, our requirements, technologies, and the position for us, and it gets the place of the new products to get the great up-price going forward with the every despite the future, and what they're doing. Well, thanks a lot. Thank you for having a chat with us, and have a great show.

Yeah, thanks for coming to mind. Thank you. And if you want to plug the company, where people in Australia, or you want to go and buy from Red Art, or is it actual here in New York? I mean, the main good side is www.redart.com.org.org.

So it's RID, A-R-C, that's Red Art. Yep. I'm here in the US, we have a different domain name, which is Red Art, no-electronics.com, but you can just sort of like product some mine. We also have a team of guys and girls that are qualified to buy the electricians that would like to give us a good next free team.

It was a lot of companies that offered that. That's all about late, so I had issues not only installing that, but also guidance or doing a company product selection, or what battery chain I need to do, but I want to do those items. Some of them have been done. Thanks for coming on.

And good luck with the show. Thanks, Amen. Thank you. Thank you.

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How long is this episode of All Torque Car Podcast?

This episode is 9 minutes long.

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This episode was published on November 10, 2019.

What is this episode about?

The first part of our SEMA special interviews, Peter meets Craig Herriot, Export Manager of REDARC Electronics, a 40 year old family business based in South Australia specilaising in the Recreational Vehicle market and Trailering with advanced...

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