46B: SEMA Interview with Emtron Australia episode artwork

EPISODE · Nov 10, 2019 · 5 MIN

46B: SEMA Interview with Emtron Australia

from All Torque Car Podcast · host All Torque Podcast Pty Ltd

Peter meets Ben, Scott and Nick from Emtron Australia, a Sydney based company creating engine management systems primarily for race cars improving motorsport electronic systems in Australia, USA and around the world.

Peter meets Ben, Scott and Nick from Emtron Australia, a Sydney based company creating engine management systems primarily for race cars improving motorsport electronic systems in Australia, USA and around the world.

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46B: SEMA Interview with Emtron Australia

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TRANSCRIPT · AUTO-GENERATED

Well, I'm at the intro stand intro Australia state at the moment and I'm certainly been with Scott and my Nick Hey guys, you know, I'm away up It's a company that you might hear next twang. Yeah, so I I work here in the United States where I'm drawn and I I do a worldwide technical support So we have support people all over the world now or in different sections in the world It actually works out quite well because pretty much 24 hours now We have somebody that can answer the phone or insert email and that kind of thing So yeah, if you do call us you might actually hear somebody that's not an awesome, you know It's great. So what exactly does your company does your company doesn't you want to straight provide America in the world with what does that be like? So primarily you engine management systems, but so I guess I categorize that as a motor sport electronic solutions for race cars and engines and things like that But well more recently we've been branching out a little bit now into you know expansion devices and displays and that kind of thing We're still primarily, you know focusing around motor sport electronics And the customer place in the US I mean your high-side Do you need to fit the product through it works?

We have a deal network. So we have a pretty strong work We've been growing a very strong deal network here in the United States and then we also do sell a direct We're recently we have we do sell direct and we can go to the website and see our full product line online and then Price information and things like that too That was a strategic move from us to actually go with the retail pricing online not so much that we want to sell and support But more so there was a perception that you know M. Shron is our gonna It sounds where they're with the big guys straight away from the end where 20th and company We were winning these big events and his big cars and it was certainly a pricing perception that we would be You know pricing run in the market, but really was we know what we actually offer we're priced in a really quite cheap I guess In the background the company You start out on your own Scott yeah, so we first been in December in 2013 Yeah, and obviously you know No, I've been on success in some of the other 10 years long before here But yeah, it's a we basically build it from the ground up and start a very small product rain force And then we build it up from there over the 2090 And I know something about your standard brochures a lot of it is a Japanese based the cars of a case thought No, actually it's very interesting Because we have it covers a very wide range of all brands and vehicles and actually we have a number going all the way from power sports You know side by side Yamaha YXE We actually have a new product showcase here at at Simon the new product Ken M The Ken M every country and all so I have that and then but we also run all the way up to our promo drag directly to So so yeah across the board everything. I'm this here.

We had a really strong showing at a world-time tech Yeah, it's okay. I'm row and also I'm row and we've had a big year over in drag racing America's well It's in a slavings called the no mod nothing on the other is 3.62 in the eight two hundred and Eight hundred and eight mile an hour so that's a lot of interest happening now We put into new innovation with some a 12-point link as well, which is it's still something we get to really really push out But so it's a basic when these cars before the track they're gonna find out why is it coming in right? And it actually it really it's really been a defining what you know What our products can do because you know just talking about all those different situations sort of you know I'm defining flexibility of our product. That's what people are looking at So it's more than an interval of error output When we describe when basically when people come up especially to see me here They might not know anything about the product And so we usually start describing the product I'll start with the hardware and start talking about wide hardware so flexible and then we'll move into them how the software works And then how the management of that and how it's flexible that is and then just kind of all ties together And I think that that might be one of the things that makes our products different than obviously it certainly has that all the people that people Come over having never so heard of it and you know I'm actually a different five minutes it's on like you guys the best piece you can't be on the third off And that's probably always been our way that we've done things just why are they achieving about not really promoting as much as I guess Probably should we have detriment you know now We're starting to actually get the moment of having a big look at coming by great And the thing is that the results basically show What you can't achieve if you come out in flags waving and bragging But at the end of day you know, you know, you know, motor industry in the motor racing industry It's for its account results care That's right And you know if you do ever make a mistake your own it you make the change it before And they just evolving to we want to be the best out there in the market and we're moving forward every day to make that Thank you for having me.

Thank you. Good luck with the show. I hope you enjoy it Thank you more than welcome to come back on To talk further and talk about some it's always a very experiment Let's listen. Thank you.

Thank you. Thank you.

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This episode is 5 minutes long.

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This episode was published on November 10, 2019.

What is this episode about?

Peter meets Ben, Scott and Nick from Emtron Australia, a Sydney based company creating engine management systems primarily for race cars improving motorsport electronic systems in Australia, USA and around the world.

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