#47 - 5 Steps to Create Digital Impact with Podcasting with Misty Phillip

Episode 47 is a special Digital Ministry Conference episode, where we share some of the top sessions from the 2021 Digital Ministry Conference. In this session, we hear from Misty Phillip, Founder of Spark Media. Podcasting is a powerful way to share your knowledge and connect with new audiences, and yet many are too intimidated to get started, and even more get started but never really get their podcast off the ground, there are over 1.9 million dead podcasts out there. Misty Phillip has developed the Spark community to help you get started and keep going with your podcast. In this session, she shares her 5 tips to grow your impact through podcasting. Why is podcasting important?Podcasts have become the new pulpit. There are currently 2.6 million podcasts with roughly 1 million of them that were created during the 2020 pandemic. Not only is podcasting seeing a meteoric rise in popularity, but with the increased need for digital connectedness churches and Christians are finding podcasts to be their go-to medium for staying connected, evangelism, and discipleship.Not only has the number of podcast creators grown but there is a significant number of listeners, 68 million people in the united states alone listen to multiple podcasts weekly. What are the 5 Steps to Grow your impact with podcasting?Step one is to start with why you want to create a podcast in the first place. If you don’t know who the podcast is for, and how it will add value to your audience then you are likely to get lost in the noise.Step two is to know your who. Once you have your “why” it’s critical to know the pain points of your audience and how to effectively navigate those pain points you can really be of service to them. With you “why” and “who” nailed down you can jump into the five steps for building impact with your podcast.1. Name and brand your show.2. Decide on a show format.3. Take time recording, editing, and producing your show.4. Publish your show!5. Promote your show.Be sure to listen to the full episode because Misty dives into each of these steps in detail to give you everything you need to know to get started and drive impact. Resources:Sparkmedia.venturesMinistry Benchmark Scorecard