47: Branding, Boundaries and Building Sustainably in Motherhood with Charlotte Vincent

Charlotte Vincent is a branding designer and founder of Rose Studio, a creative studio based in Auckland, New Zealand that helps female-led businesses create premium, strategy-backed brands that attract their dream clients. What began as early morning design sessions stolen between the demands of family life has grown into a full-scale creative business, built intentionally around motherhood rather than in spite of it. A mother of three navigating the particular joys and challenges of raising a child with a disability, Charlotte brings both creative expertise and hard-won personal insight to everything she builds. In this episode, we explore her journey from those first quiet hours at the desk to founding Rose Studio, and what it truly means to design a business that supports your life rather than consuming it. 💡 "Once I designed my business to support my life, everything became more sustainable. Motherhood sharpened my decision-making, boundaries and focus. I waste less time and trust myself more." - Charlotte Vincent In this conversation, we explore: ✨ How Charlotte's business began with early morning design sessions as a busy mother and the slow, intentional journey from those first hours to founding Rose Studio ✨ The decision to start a business and what motherhood clarified about the kind of work she wanted to do and the life she wanted to build around it ✨ Life as a family in Thailand and how that chapter shaped her perspective on flexibility, identity and what it means to build a life outside the familiar ✨ The impact of the pandemic on family dynamics and how navigating that period of upheaval accelerated her transition into entrepreneurship ✨ The honest challenges of returning to work after maternity leave and adjusting to shifting roles between partners as life and business evolve ✨ Why investing in a business coach was a turning point and what that outside perspective unlocked for her clarity, confidence and direction ✨ How caring for a child with a disability has sharpened her decision-making, deepened her boundaries and reshaped her understanding of what really matters in business and in life ✨ The shift from measuring success by external markers to redefining it in her own terms, season by season, as a mother and as a founder ✨ Why giving herself permission to build slowly and sustainably was not a compromise but the foundation everything else was built on ✨ What she would say to any mother at the beginning of her entrepreneurial journey who is wondering whether the timing will ever feel right About the Guest: Charlotte Vincent is a branding designer and the founder of Rose Studio, a creative studio based in Auckland, New Zealand. She works with female-led businesses to create premium, strategy-backed brands that are built to attract dream clients and support long term growth. A mother of three, Charlotte has built her business slowly and intentionally around family life, including the particular joys and challenges of raising a child with a disability. Her story is one of patience, clarity and the quiet power of building something sustainable. You can connect with Charlotte via Instagram or the Rose Studio website. About The Host: I’m Victoria Phipps – a Mum of two, analogue family photographer, personal brand photographer, educator, charity co-founder, marketer and now podcaster! 🎙️ I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis! I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams. Head to the Mum Means Business Podcast website for full show notes. I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast. If you enjoyed this episode, please leave a 5* rating and review!