47 - Crafting Compelling Science Communication

In this episode, host Frances Hayes sits down with Crystal Powers, DWFI and Nebraska Water Center's water and cropping systems extension educator, to discuss why the most revolutionary science can only drive change if it's communicated effectively. Crystal and her colleague, Ann Briggs, at the Nebraska Water Center, created the "Beyond the Data" workshop, which aims to transform researchers and conservation professionals from data presenters into compelling storytellers. We explore the critical skills scientists need today, including the importance of audience empathy and tackling the barriers created by academic jargon. Crystal offers essential insights on communicating complex trade-offs in water management, building trust with the agricultural community and framing research on challenging topics. If you're a researcher, practitioner or stakeholder in water and food security, this episode offers insights for ensuring your science moves beyond the lab and into real-world policy and action.