47. How to Get to Know Your Audience on a Deeper Level

Looking to form a deeper connection with your audience? If so, you're in the right place! In today's episode, I'm talking about how to get to know your audience super well and ultimately, how to connect with them on a deeper level. Questions Mentioned in Today's Episode: Who are you going to target? Are you going to target a specific gender? Is there a specific age group you’re targeting? Does someone need to have some type of specialized knowledge? Is there a certain occupation you’re targeting? Does someone need to have some type of passion or hobby?Where is your audience currently at/where are they at before working with you? How would your ideal audience member describe their current situation? How do they feel? What thoughts do they have around this problem? Have they tried to solve this problem in the past? If so, how? What has and hasn’t worked? How do they describe this problem or inconvenience to other people? Where does your audience want to be/where would they be after working with you and solving their problem? How would your audience spend their time? What would they be doing or maybe no longer doing? How would they feel? What would they be thinking? What would life look like 5 years down the road or even 10 years down the road?