#47 – How to Grow, Monetize & Scale a Binge-Worthy Podcast with Kylee Chandler

In this episode of Millions Were Made, Jessica Marx sits down with podcast strategist and marketing expert Kylee Chandler, whose behind-the-scenes work has fueled the success of top shows like Amy Porterfield’s and Kathy Heller’s. From growing podcast audiences by over 200% to generating 15,000+ leads through podcast-centric quizzes, Kylee reveals the strategies every founder should know to turn their podcast into a true marketing machine. Whether you’re just launching or looking to hit a million downloads, Kylee shares real, actionable insights into leveraging podcast content to generate leads, nurture email subscribers, and monetize your offers—without relying on traditional advertisers. You’ll learn how to use quizzes and curated episode bundles to grow your email list, the SEO tricks to make your show more searchable, and why smaller podcasts may outperform big-name ones when it comes to ROI. Plus, Jessica shares her unique approach to structuring Millions Were Made as a separate media company for long-term profitability and clean business operations. Highlights: (01:20) Kylee’s story, managing top podcasts and launching her own company (03:44) How to use a podcast-centric quiz to generate 15,000+ qualified leads (05:51) Bundling podcast episodes as lead magnets (without creating more content) (08:10) SEO for podcasting—how to use keywords and titles to boost discoverability (10:50) What makes a podcast binge-worthy and how to create superfan content (13:00) Real-time feedback: Why hosts need listener input to shape high-value episodes (14:42) Are reviews still relevant? How to ask for them and what they really do (16:45) When to start pitching advertisers—and how small shows can still win big (19:50) Why niche, loyal audiences outperform vanity metrics (21:20) How to pitch yourself (or a client) and land interviews on top-tier podcasts (23:45) Are big shows really worth it? What to know before prioritizing reach (25:30) How to repurpose your podcast guest spots for long-term brand visibility (27:50) Kylee’s 3 best tips for podcast growth and monetization (29:00) Jessica’s bonus tip: Why your podcast should be a separate media company Connect with Jessica: Instagram: @millionsweremade | @thejessicamarx Website: Millions Were Made Work with Jessica: Tailored Premier Connect with Kylee: Website: podcastmarketinghub.com/subscribe Instagram: @kyleejchandler