47. Is fair equity compensation possible in a startup? with Outseta's co-founder Geoff Roberts

Geoff Roberts, co-founder of Outseta, on a compensation model that allows employees earn founder-level equity. Chapters 01:06 - Intro of Geoff and Outseta 03:42 - How Outseta got started 10:50 - Current state of Outsetta business 18:35 - Customer acquisition through content marketing, affiliates and partnerships 33:27 - Compensation philosophy 40:57 - Cash vs. equity 48:18 - Voting rights, scaling, and risks of Outseta's model 1:01:52 - Hiring 1:03:35 - Mechanics of the ledger and corporate structure 1:07:15 - Book recommendation Show notes Outseta All-in-one membership software Geoff’s Twitter/X: @geofftroberts Geoff's LinkedIn Outseta blog Outseta operating agreement Metacast Ep. 36 - Building a startup with contractors with Melissa Kwan, co-founder & CEO of eWebinar No Filter: The Inside Story of Instagram Reinventing Organizations Download the Metacast podcast app for free iOS: https://apps.apple.com/app/metacast/id6462012536 Android: https://play.google.com/store/apps/details?id=app.metacast.podcast.player Get in touch Contact us: [email protected] Ilya's LinkedIn Arnab's LinkedIn