#47: Jacques Séguéla : l'art de rendre tout mythique

from Skills · host Nadia Marouani

Il a 93 ans. Il vient encore au bureau tous les jours.Jacques Séguéla, légende de la pub française, le Fils de pub, est l'homme derrière "La Force Tranquille", le slogan qui a fait élire François Mitterrand en 1981. L'inventeur de la star stratégie, l'ancêtre du personal branding. L'auteur de la phrase la plus commentée de sa génération sur une Rolex qu'il appelle aujourd'hui sa plus grande connerie.À la fin de l'épisode, je lui demande un cadeau : trouver, sur-le-champ, le slogan de Skills. Sans préparation, sans retouche. Il met cinq secondes. Le résultat : "Soyez Skill" : un ordre, pas une description. Une invitation à devenir compétent dans tout ce que l'école n'apprend pas : le culot, le réseau, le style, l'instinct. Vous l'entendrez naître en direct.Entre le tour du monde en 2CV, la rencontre avec le Dalaï-Lama et cette dernière minute improvisée, cet épisode montre exactement ce que défend Skills : ces qualités-là se travaillent, à tout âge et sans filet.Skills, le podcast qui décortique les compétences humaines derrière les parcours qui inspirent.xxxxHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Episode metadata supplied by the publisher feed · Published Sep 11, 2026

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#47: Jacques Séguéla : l'art de rendre tout mythique

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