47. Lorenzo Hernández - ¿Moda o rentabilidad? Continuar el legado de Mario Hernández.

En esta ocasión, salimos del país y aterrizamos en Bogotá, Colombia, para visitar la icónica fábrica de Mario Hernández. Allí conversamos con Don Mario Hernández y luego con Lorenzo Hernández, actual Director Creativo de la marca, quien nos comparte su visión de cómo llevar el legado familiar hacia el futuro.🧡 En este episodio conversamos sobre:- Cómo la marca Mario Hernández mantiene su filosofía atemporal, creando productos que trascienden generaciones.- El desafío de unificar criterios entre dos generaciones, a través de la adaptación y la comunicación.- La importancia de enfocar el presupuesto en estrategias que realmente generen valor, más allá de los eventos de alto costo.- Reflexiones sobre cómo evolucionar sin perder la esencia de la marca.🔔 Suscríbete al canal y activa las notificaciones para no perderte ningún episodio.Instagram: https://www.instagram.com/_localness/Contacto: [email protected]

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