47. Quick Thinks: How to Use Storytelling to Be a Better Founder

“Great founders are great storytellers,” says Stanford Graduate School of Business professor Stephanos Zenios in this “Quick Thinks” episode. Zenios is the director of the Center for Entrepreneurial Studies and heads Startup Garage, a project-based course where teams design and test business concepts that address real-world problems. “Founders have to tell a story to their customer so that they can inspire them to test and use their new product. They have to tell a story to their employees to inspire them to take some risk. And then, they have to tell a story to investors and their board.” Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> [email protected] Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.With Hiring Pro, you can hire with confidence, knowing you're getting the best talent for your needs. Get started by posting your job for free at linkedin.com/fastJoin our Think Fast Talk Smart Learning Community and become the communicator you want to be.