#47 Successful Change is Human-Centered
from The Proteus Leader Show Hosted by The Proteus Leader Show
On this episode of the Proteus Leader Show, Erika talks with Neil Bedwell, the Founding Partner and President of Local Industries, who posits that “change is a marketing problem," and that successful change requires a human-centered approach – focusing not only on what the change will require practically, but even more on what people will need in order to make the change.
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This episode is 17 minutes long.
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This episode was published on November 16, 2020.
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