#47 Successful Change is Human-Centered episode artwork

EPISODE · Nov 16, 2020 · 17 MIN

#47 Successful Change is Human-Centered

from The Proteus Leader Show · host The Proteus Leader Show

On this episode of the Proteus Leader Show, Erika talks with Neil Bedwell, the Founding Partner and President of Local Industries, who posits that “change is a marketing problem," and that successful change requires a human-centered approach – focusing not only on what the change will require practically, but even more on what people will need in order to make the change.

Episode metadata supplied by the publisher feed · Published Nov 16, 2020

On this episode of the Proteus Leader Show, Erika talks with Neil Bedwell, the Founding Partner and President of Local Industries, who posits that “change is a marketing problem," and that successful change requires a human-centered approach – focusing not only on what the change will require practically, but even more on what people will need in order to make the change.

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#47 Successful Change is Human-Centered

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On this episode of the Proteus Leader Show, Erika talks with Neil Bedwell, the Founding Partner and President of Local Industries, who posits that “change is a marketing problem," and that successful change requires a human-centered approach –...

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