47. The Power of List-Building Collabs (and how Shannon Tacheny helped me build mine!)

Have you been wondering how to build your audience organically without being sales-y?(By the way, be sure to watch the full interview here: https://www.youtube.com/watch?v=IchR6x41zo0)Who is Shannon?Shannon Tacheny is a Brand & Marketing Strategist for big-hearted female entrepreneurs. Owner of Feather Blue Studios, founder of The Small Business Bay, and entrepreneur of over 15 years (including 10 running her previous photography studio) she helps women grow deeply rooted businesses that draw their favorite clients with ease while skipping the “salesey” feelings and awkward online trends.She loves chai tea, the beach, all things blue, dark chocolate, give-back boutiques, and her hubbie + 3 kids (one who happens to be taller than her now). Shannon loves collaborating with other women in business and helping entrepreneurs see how a strategically-developed brand story can open up beautiful new opportunities.What we talked about…➡️Her 15-year journey as an entrepreneur. (What inspires her to help women with marketing and how she began the Small Business Bay)➡️Her secret sauce to not sounding “salesy” in business. ➡️The purpose behind her Epic Giveaway (an email list-building collab) and the strategy she used going into this project + the results of the collaboration➡️The importance of having a cultivated brand online in order to be discovered for potential collabs.➡️How her faith influences what she does in business.Enjoy the show, and please visit Shannon at http://www.featherbluestudios.com and follow her on Instagram @FeatherBlueStudios\\\More RESOURCES\\\My Book: Mompreneurs in Heels, A Guide to Passionate, Purposeful Blogging-Purchase on AmazonJoin my mailing list and grab my Business Clarity Guide and 7 Pillars to Online Business Success here: http://www.herbusinesselevated.com\\\Do these tips help you? I sure hope so!☕Support this podcast with a one-time coffee or a monthly membership here: https://www.buymeacoffee.com/demetriazinga🎙️Interested in starting or getting help with your podcast? Join my podcast launch program or book a 1:1 PODCAST COACHING session: http://www.impactpodcastcoach.com/podcast-coachingThank you so much for listening!~DemetriaYour Impact Podcast Coach