47: The power of strategic brand partnerships with Ted Raad of Trend Management

When done strategically, brand partnerships are a great way to increase visibility and revenue for your business. In fact, 71% of consumers say they enjoy co-branding partnerships. In today’s episode, we sit down with Ted Raad, the founder of Trend, one of the fastest growing influencer management and marketing companies in the US. Listen in as we discuss why independent business owners need to lean into more paid brand partnerships, strategies for finding the right brands to work with, and how to advocate for yourself to make sure your deals are mutually beneficial. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.Resources mentionedVisual Objects Co-Branding StudyForrester StudyConnect with the guestTrend ManagementInstagram: instagram.com/trendmanagement/Connect with the hostWebsite: podcast.honeybook.comInstagram: instagram.com/honeybookInstagram: instagram.com/akuakonadu_ Hosted on Acast. See acast.com/privacy for more information.