#47 Why the Obsession with Immediate Webinar ROI Could Be Destroying Your Business

If you do this, you’re bleeding your business dry!Too many coaches obsess over the instant sales they make from their webinars. But the truth is that on average, over 70% of people DON’T buy immediately.So if instant ROI is your metric for success… you could be COMPLETELY missing the boat.In this episode I reveal 6 ways you can get more sales from the 70% who didn’t convert.You’ll learn:Why the “one-night-stand” webinar approach kills long-term salesWhy improving your SEO helps your coaching business look more legitHow to discover the leads you need to ‘retarget’ (so you can build trust)Our ‘secret weapon’ for keeping leads warm (and ready to buy) all year long#LongGameMarketing #LongTailWebinar #WebinarStrategy #WebinarMarketingThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com